The business aims to bridge the gap between manufacturers who have heavily invested in-to big machinery but do not have a good ROI, customers who are in quest of good quality fabrication at economical prices and workers who are employed on project basis.
The visual language strategy
Since the business is trying to solve a really complicated problem. The visual tone of the entire brand had to be really soft and easy to understand. This would enable the customers feel really easy and comfortable to use the services.
The look & feel, tone of voice was carried through different business collaterals.
From laser cut metal business cards to the elevator pitch deck.
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