The website had a twofold aim, to attract investors to the new concept and to act as guide for the users on how to use the service. The concept of providing delivery lockers for ecommerce is new in the country and needed some visual story telling. The story was translated onto webpages and the wireframes were used to test the pages with different personas.
A holistic library of icons was developed to fit the tone of voice and communication style for Qikpod. The icons were kept simple to cater to mass audience.