The brand personality.
After an association and discovery definition workshop with the business owners. Following statements were crafted to define the skin of the brand.
- We are a Responsible brand.
- We are a verb and not a noun.
- We are an economical and an exclusive brand.
- From our home to yours.
- The brand that loves you back.
- We are wise and we are cool!
- Traditionally Indian global & a cool brand!